Provide accessible, expert-led IT security and digital literacy training for individuals, professionals, and organizations across Canada.
Offer both beginner-friendly digital literacy courses and advanced cybersecurity programs, ensuring inclusivity and career growth opportunities.
Deliver flexible learning formats (online self-paced, live workshops, and corporate packages) tailored to Canadian needs, regulations, and standards.
Individuals: Canadians seeking digital literacy to improve everyday online safety.
Professionals: IT specialists, career changers, and job seekers upgrading skills or preparing for certifications.
Corporate Clients: Small and medium-sized businesses needing staff awareness training, compliance programs, and risk reduction strategies.
Institutions: Non-profits, educational organizations, and community groups interested in accessible cybersecurity education.
Course Fees (B2C): One-time payments for individual courses (digital literacy, cybersecurity fundamentals, advanced IT security).
Subscription Model: Monthly/annual plans with access to multiple courses, resources, and continuous updates.
Corporate Packages (B2B): Team training sessions, tailored workshops, and company-wide security awareness programs priced per team or per employee.
Certification & Add-ons: Fees for certificates, exam preparation packs, and extended coaching/support.
Partnerships & Grants: Collaborations with Canadian institutions, government programs, and funding bodies to promote digital literacy.
Website & Learning Platform (main sales and delivery channel).
Social Media Marketing (LinkedIn, Facebook, Instagram, YouTube).
Search Engine Optimization (SEO) & Paid Ads for Canadian keywords like cybersecurity training Canada, digital literacy courses.
Corporate Outreach via partnerships, direct sales, and B2B networking.
Community Engagement with schools, libraries, and non-profit organizations.
Self-Service: Automated enrollment and access via the website.
Personalized Support: Live Q&A, one-on-one coaching (premium).
Community Building: Forums, webinars, alumni network.
Corporate Account Management: Dedicated consultants for business clients.
Course development and continuous updates.
Online platform management (content delivery, student progress tracking).
Marketing and brand growth across Canada.
Customer support and coaching.
Building partnerships with educational and corporate stakeholders.
Expert trainers and cybersecurity specialists.
E-learning platform and video production tools.
Marketing and sales team.
Partnerships with institutions and corporate clients.
Strong brand reputation in Canadian IT training.
Canadian IT associations and professional bodies.
Schools, colleges, and universities.
Government digital literacy initiatives.
Tech companies and corporate HR departments.
Payment and certification providers.
Course content creation and updates.
Trainer fees and certification costs.
Website/platform hosting and technical maintenance.
Marketing and advertising campaigns.
Customer support and administration.
Business development and partnership management.
✅ This model ensures diversified revenue streams (B2C and B2B), scalability through online courses, and strong positioning in the Canadian IT education market.